Author: Steve Jacob For ambitious US scale-ups, the UK and EU represent an undeniable growth opportunity. Combined, these markets offer access to over 500 million consumers, mature digital infrastructure, and a sophisticated enterprise buyer landscape eager for innovative technology solutions. Yet, the reality of international expansion
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Author: Tim Street 2025 marked a fundamental shift in how enterprise technology leaders approach talent strategy. Staff augmentation evolved from emergency gap-filling to strategic workforce architecture. The layoff-heavy years of 2022-2024 forced a recalibration that fundamentally changed how organisations build, scale, and sustain their engineering capabilities.
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Author: Steve Jacob Most US founders assume their product is ready for the UK or EU. After all, if it works in the competitive American market, surely it can succeed anywhere, right? This assumption costs startups millions in failed expansion attempts every year. The reality is
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Author: Tim Street The fintech expansion landscape has fundamentally shifted. With global fintech revenue projected to reach $1.5 trillion by 2026, US-based fintech companies face unprecedented opportunities, and challenges, when entering the UK and European markets. Success requires more than simply replicating domestic strategies; it demands
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Author: Tim Street The trajectory for European SaaS expansion has shifted markedly in 2025. While Steve Jacob’s recent analysis highlighted US technology companies leveraging the UK as their European beachhead, the reverse opportunity presents equally compelling — yet distinctly different — challenges for EU-based scale-ups targeting
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Author: Steve Jacob The landscape of international go-to-market strategies is undergoing a fundamental transformation as we approach 2026. For US-based technology companies targeting European expansion, traditional playbooks are becoming obsolete. Success now demands a sophisticated blend of AI-powered operations, strategic human oversight, and agile systems integration:
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Author: Steve Jacob The landscape of international go-to-market strategies is undergoing a fundamental transformation as we approach 2026. For US-based technology companies targeting European expansion, traditional playbooks are becoming obsolete. Success now demands a sophisticated blend of AI-powered operations, strategic human oversight, and agile systems integration:
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Author: Steve Jacob The landscape of international go-to-market strategies is undergoing a fundamental transformation as we approach 2026. For US-based technology companies targeting European expansion, traditional playbooks are becoming obsolete. Success now demands a sophisticated blend of AI-powered operations, strategic human oversight, and agile systems integration:
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Author: Steve Jacob The landscape of international go-to-market strategies is undergoing a fundamental transformation as we approach 2026. For US-based technology companies targeting European expansion, traditional playbooks are becoming obsolete. Success now demands a sophisticated blend of AI-powered operations, strategic human oversight, and agile systems integration:
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Author: Tim Street The retail-tech sector stands at a critical juncture in 2026. US startups and scale-ups that dominated domestic markets now face unprecedented opportunities: and challenges: expanding into the UK and EU. The landscape has fundamentally shifted from growth-at-all-costs to profitability-first strategies, demanding sophisticated GTM
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