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Adobe Solution Partner

The Adobe Experience Cloud
partner for commerce
and digital experience.

AEM, Adobe Commerce, Adobe Experience Platform and Adobe Journey Optimizer — implemented, integrated and optimised for mid-market and enterprise organisations.

Finative is an Adobe Solution Partner delivering end-to-end implementations across the full Adobe Experience Cloud ecosystem. We architect, build and evolve the platforms that power modern commerce, personalisation and customer experience — from composable CMS and eCommerce to real-time customer data and AI-driven journey orchestration.

Adobe
Solution Partner
4 products
AEM · Commerce · AEP · AJO
200+
Engineers globally
~40%
Cost saving vs. large SIs
The Platform

Adobe Experience Cloud — the enterprise digital experience platform.

Adobe Experience Cloud is the world's most comprehensive suite of enterprise tools for creating, managing and optimising digital customer experiences. It powers the commerce, content, data and journey orchestration capabilities of the world's leading consumer and retail brands — from global enterprise retailers to fast-growing mid-market organisations.

At the heart of modern retail and commerce transformations, Adobe Experience Cloud connects content management, eCommerce, real-time customer data and AI-powered journey delivery into a unified platform — enabling brands to deliver consistent, personalised experiences across every digital touchpoint.

Getting the most from Adobe Experience Cloud requires deep platform expertise and strong commerce domain knowledge. Finative brings both — as an Adobe Solution Partner with certified engineers across all four core products.

Our Adobe capability
Adobe Solution Partner

What Finative delivers on Adobe.

Finative brings certified Adobe expertise and a Vietnam-based engineering team to implementations across the full Adobe Experience Cloud stack — delivering enterprise-quality programmes at significantly lower cost than comparable Western-only partners.

AEM implementation — headless, hybrid and traditional CMS
Adobe Commerce — B2C, B2B and composable builds
AEP — real-time CDP, unified profiles and data pipelines
AJO — omnichannel journey design and offer decisioning
Full-stack Adobe integrations and platform migrations
Certified Adobe engineers for team extension
Product Expertise

Four products. Deep capability across all of them.

Finative holds certified expertise across all four core Adobe Experience Cloud products. Each product can be implemented standalone or as part of a unified DXP stack.

AEM

Adobe Experience Manager

Content Management & Digital Asset Management

AEM is Adobe's enterprise CMS and digital asset management platform — enabling brands to create, manage and deliver content at scale across web, mobile, email and in-store channels. Finative implements AEM in headless, hybrid and traditional architectures, supporting multi-site, multi-brand and multilingual deployments from a single authoring environment.

Headless CMS

API-first content delivery for composable frontends, PWAs and mobile apps — decoupled from the presentation layer.

Sites

Authoring environment, page templates, content fragments, experience fragments and multi-site management.

Assets (DAM)

Centralised digital asset management — version control, rendition generation, metadata and brand asset distribution.

Dynamic Media

Automated image and video delivery — responsive renditions, smart cropping and rich media at global scale.

Commerce

Adobe Commerce

Enterprise eCommerce Platform (Magento)

Adobe Commerce (formerly Magento) is the leading enterprise eCommerce platform for B2C, B2B and marketplace commerce. Finative delivers full Adobe Commerce implementations — from new builds and platform migrations to performance optimisation and composable commerce architectures using the App Builder and API Mesh.

B2C Commerce

Consumer-facing storefront delivery — catalogue management, promotions, checkout optimisation and customer accounts.

B2B Commerce

Company accounts, negotiated pricing, requisition lists, purchase orders and approval workflows for complex B2B buying models.

Composable Commerce

Headless builds using Commerce API Mesh, App Builder and PWA Studio — connecting best-of-breed services into a flexible commerce stack.

Platform Migration

Structured migration from Magento Open Source, Hybris, WooCommerce and custom platforms — with zero data loss and minimal downtime.

AEP

Adobe Experience Platform

Real-Time Customer Data Platform

AEP is Adobe's enterprise data foundation — unifying customer data from every source into a single real-time profile and making it actionable for personalisation, segmentation and journey delivery. Finative implements AEP as the data layer for commerce and experience programmes, connecting online behaviour, transactional data, CRM and offline signals into a single, actionable customer view.

Real-Time CDP

Data ingestion, identity resolution, unified customer profiles and consent management across all digital touchpoints.

Data Ingestion

Batch and streaming data pipelines — connecting commerce platforms, CRM, mobile apps, POS and third-party data sources.

Segmentation

Audience building, lookalike modelling and AI-powered segment activation for paid media, email and on-site personalisation.

Data Governance

Data labelling, policy enforcement and consent frameworks — ensuring data use complies with GDPR, CCPA and regional requirements.

AJO

Adobe Journey Optimizer

Omnichannel Journey Orchestration & Offer Management

AJO is Adobe's platform for designing, orchestrating and delivering personalised customer journeys across every channel — email, push, SMS, web, in-app and paid media — in real time, triggered by customer behaviour and powered by AI decisioning. Finative implements AJO as the journey and offer layer for commerce and retail clients looking to move beyond batch-and-blast campaign delivery.

Journey Design

Triggered and scheduled customer journeys — onboarding flows, abandon cart, post-purchase, loyalty and win-back programmes.

Offer Decisioning

AI-powered real-time offer management — personalised product recommendations, incentives and content served at the moment of decision.

Omnichannel Delivery

Email, push, SMS, web personalisation and in-app messaging — all orchestrated from a single canvas and unified customer profile.

Reporting & Optimisation

Journey analytics, A/B testing, AI-powered send-time optimisation and conversion attribution across all channels.

Services We Deliver

Every Adobe engagement model, covered.

From a greenfield AEM implementation to a full AEP data migration or AJO personalisation programme — Finative delivers the full range of Adobe services.

01

Platform Implementation

End-to-end Adobe platform delivery — from discovery and architecture through agile development, QA, go-live and hypercare. Single product or full DXP stack, on time and on budget.

AEMCommerceAEPAJO
02

Composable Commerce

Headless and composable commerce architecture using Adobe Commerce, App Builder and API Mesh — connecting best-of-breed CMS, search, payments and fulfilment services into a unified stack.

HeadlessAPI MeshApp BuilderPWA
03

CX Personalisation

AEP and AJO implementation to unify customer data and activate it — real-time segment targeting, AI-powered recommendations, offer decisioning and personalised journey delivery at scale.

Real-Time CDPSegmentationOffer Mgmt
04

Platform Migration

Structured migrations onto the Adobe stack — from Magento Open Source, Hybris, Sitecore, Optimizely or custom platforms — with full data integrity, SEO preservation and zero revenue downtime.

MagentoHybrisSitecoreCustom
05

AI-Powered Commerce

Adobe Sensei and GenAI integration across the DXP stack — intelligent product search, dynamic personalisation, automated content generation and AI-driven merchandising optimisation.

Adobe SenseiGenAISmart Search
06

Team Extension

Certified Adobe engineers embedded into your delivery team — AEM developers, Commerce architects, AEP data engineers and AJO specialists, on demand and without permanent hiring overhead.

AEM DevsCommerce ArchAEP Engineers
Who We Serve

Adobe Experience Cloud serves senior buyers across retail and commerce.

Finative's Adobe engagements are shaped around the priorities of the people who own them — not just the technology teams who build them.

eCommerce Directors

Platform migration, composable commerce builds, conversion optimisation and performance improvement on Adobe Commerce and AEM.

Digital & CX Directors

AEP implementation to unify customer data, AJO to orchestrate personalised journeys and AEM to manage content at scale across every channel.

CMOs

Real-time personalisation programmes, AI-powered campaign delivery and customer journey transformation that connects marketing investment directly to revenue outcomes.

CTOs & Architects

Headless CMS architecture, composable commerce design, AEP data engineering and platform integration strategy across complex enterprise environments.

Why Finative

Why brands choose Finative for Adobe — not a generalist agency.

Adobe implementations fail when the delivery team understands the platform but not the commerce and marketing context behind it. Finative brings both — certified Adobe engineers with deep retail and commerce domain knowledge.

Our Vietnam-based engineering hub means you get the same certified expertise at ~40% lower cost than comparable Western-only Adobe partners.

Certified across all four products

AEM, Adobe Commerce, AEP and AJO certified engineers — not a team with one speciality and generalists covering the rest.

Commerce domain knowledge

We understand retail, eCommerce and the commercial context behind every Adobe architecture decision — catalogue structure, pricing logic, fulfilment, loyalty and CX.

~40% lower cost

Vietnam-based engineering hub with Western delivery leadership — Adobe Solution Partner expertise at a cost structure generalist agencies and large SIs cannot match.

Full DXP or single product

A single AEM implementation or a full AEM + Commerce + AEP + AJO programme — Finative scales the engagement to exactly what your programme requires.

SI + Team Extension in one

End-to-end delivery or certified Adobe engineers embedded in your team — or both. Finative structures the engagement around what you actually need.

AI embedded from day one

Adobe Sensei, GenAI and AEP AI services integrated from the architecture phase — not retrofitted after go-live when it's ten times harder.

How We Work

Delivery designed around your Adobe programme.

Adobe DXP programmes touch content, commerce, data and marketing simultaneously. Our delivery model keeps all four aligned — from the first architecture session to post-launch optimisation.

Discovery & Architecture

Platform selection, DXP architecture, integration design and data strategy — agreed before any build begins.

Agile Build

Sprint-based delivery with continuous stakeholder demos — content, commerce, data and journey workstreams coordinated throughout.

QA & Performance

Functional, performance, accessibility and SEO testing before every release — commerce platforms require zero tolerance for go-live issues.

Go-live & Hypercare

Structured launch with a dedicated hypercare window — especially critical for commerce where downtime has direct revenue impact.

Optimise & Evolve

Post-launch personalisation tuning, A/B testing, new feature delivery and platform evolution — Adobe programmes improve significantly after go-live.

Ready to talk Adobe?

Tell us your platform, your programme and the problem you need to solve. We'll come back with a clear perspective on how Finative can help — usually within 48 hours.