Commerce & Retail

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Commerce & Retail

The platform partner
for modern commerce.

Adobe and Salesforce expertise — from implementation to AI-powered personalisation — delivered at enterprise scale.

Finative implements, customises and supports the platforms that power digital commerce for mid-market and enterprise retailers. From unified commerce architecture to real-time customer data and AI-driven experiences — we deliver outcomes, not just deployments.

Adobe
Certified implementation partner
Salesforce
Commerce Cloud partner
4+ years
Platform delivery experience
60+
Skilled experts
The Challenge

Retail leaders are under pressure from every direction.

Customer expectations have permanently reset. Personalisation is now the baseline, not a differentiator. Unified commerce across every channel is a competitive necessity. And AI is reshaping how retailers merchandise, serve and retain customers; fast.

The platforms exist to solve these problems. The gap is always in the implementation; teams that truly understand both the technology and the commerce context.

How we help
Personalisation at scale
Customers expect relevant, real-time experiences across every touchpoint — and they notice instantly when they don't get them.
Fragmented customer data
Siloed systems mean a fractured view of the customer — making unified commerce and true personalisation impossible.
Slow time-to-market
Legacy platforms and long implementation cycles mean new capabilities arrive too slowly to stay ahead of competitors and changing customer behaviour.
AI adoption pressure
AI-powered search, recommendations and merchandising are moving from differentiator to expectation — quickly.
Platform Expertise

Deep capability across the platforms that matter.

Finative are certified implementers of the two platform ecosystems that define modern commerce. We don't just configure; we architect, extend, integrate and optimise.

Adobe Experience Cloud
The complete digital experience platform for enterprise commerce
Adobe Certified Partner
AEM
Adobe Experience Manager
Headless and hybrid CMS implementation. Content architecture, DAM setup, multi-site and multi-brand deployments.
Commerce
Adobe Commerce (Magento)
Full commerce platform delivery — B2C, B2B, composable builds, performance optimisation and platform migrations.
AEP
Adobe Experience Platform
Real-time CDP implementation, unified customer profile, data ingestion, identity resolution and audience management.
AJO
Adobe Journey Optimizer
Omnichannel journey design, triggered campaign delivery, real-time offer decisioning and personalisation at scale.
Salesforce Commerce
Unified commerce and revenue management for growing retailers
Salesforce Partner
SFCC
Salesforce Commerce Cloud
Full SFCC implementation — storefront delivery, cartridge development, integrations and performance tuning for high-volume retail.
Revenue Cloud
Salesforce Revenue Cloud
CPQ, subscription billing, revenue recognition and pricing automation for B2B and complex commerce models.
Data Cloud
Salesforce Data Cloud
Unified data platform, customer 360 activation and AI-powered segmentation integrated with Commerce Cloud.
Marketing Cloud
Salesforce Marketing Cloud
Connected commerce and marketing — triggered journeys, email, SMS and personalised campaign automation.
Services We Deliver

End-to-end commerce delivery.

Every engagement is shaped around your specific platform, programme and maturity level. These are the services we deliver most often for commerce clients.

01

Platform Implementation

End-to-end delivery of Adobe and Salesforce platforms — from discovery and architecture through to go-live and hypercare. On time, within budget, with full knowledge transfer.

02

Composable Commerce

Architecture and delivery of headless and composable commerce stacks — connecting best-of-breed frontend, CMS, PIM, OMS and payment components around a flexible core.

03

CX Personalisation

AEP and Salesforce Data Cloud implementation to unify customer data — enabling real-time personalisation, AI-driven recommendations and segment-based journey delivery.

04

AI-Powered Commerce

GenAI and ML integration into commerce platforms — intelligent search, dynamic pricing, AI merchandising, predictive inventory and personalised product discovery.

05

Platform Migration

Structured migration programmes from legacy commerce platforms — Magento, Hybris, WooCommerce, custom builds — to Adobe Commerce or Salesforce, with zero data loss.

06

Team Extension

Platform-certified Adobe and Salesforce engineers embedded into your delivery team — on demand, at scale, without the overhead of permanent hiring or generalist contractors.

Business Outcomes

What good delivery actually looks like.

Every commerce programme should be measured by outcomes that matter to the business. These are the benchmarks our clients reach.

See case studies
25%
Drop-off rate reduction
Achieved through a streamlined digital onboarding journey for a leading Singaporean commercial bank — converting more customers at every stage.
95%
Customer satisfaction
Post-launch satisfaction score achieved within months of go-live following digital experience transformation for an APAC banking client.
60%
Queries automated
Customer queries resolved without agent intervention following an AI-powered Pega platform implementation for a global telecommunications company.
~40%
Cost vs. large SIs
Reduction in delivery costs versus comparable Western SI firms, achieved through Finative's hybrid onshore/offshore engineering model.
Case Study

AI-powered customer experience in practice.

Finative's engineering services extend beyond eCommerce platforms — we deliver AI-powered customer experience transformation that drives measurable, real-world results.

Customer Experience • Telco Pega · AI Automation

AI-Powered Customer Service Automation for a Global Telecommunications Company

A global telco with millions of customers needed to unify fragmented support channels — email, chat and phone — and dramatically reduce manual handling of high inquiry volumes. Finative deployed a Pega-powered omnichannel automation platform with AI chatbots, NLP-driven routing and real-time decisioning, transforming the customer experience across every channel.

60%
Queries resolved by automation
50%
Faster response times
35%
Customer satisfaction (CSAT)
30%
Operational cost reduction
Read the full case study

The Pega platform, combined with Finative's automation expertise, transformed how we serve customers at scale. Response times halved, the majority of routine queries now resolve without agent intervention, and our team can focus on the complex cases that actually need human judgement.

CX
Head of Customer Operations
Global Telecommunications Company
Why Finative

More specialised than a generalist agency.
More agile than a large SI.

Enterprise commerce buyers have seen what over-engineered, under-delivered looks like. Finative is built differently.

Platform-certified teams

Adobe and Salesforce certified engineers — not generalist developers handed a platform they learned last month. Every engagement is staffed by specialists with multi-year platform experience.

Commerce domain knowledge

We understand retail and eCommerce — not just the code. Our teams know catalogue management, pricing logic, fulfilment, loyalty and the commercial levers that matter to your business.

Global delivery at lower cost

Senior account leads in your region. A world-class engineering hub in Vietnam. Enterprise-quality delivery at approximately 40% lower cost than equivalent Western SI firms.

Faster than large SIs

We don't make you wait in a global project queue. Your programme is prioritised, your team is dedicated, and our decision-making is fast — without the governance overhead of Tier 1 consultancies.

SI + Team Extension in one

Full implementations or embedded specialists — or both. Finative can deliver the programme and leave certified engineers inside your team to own it post-launch.

AI embedded by default

AI capability isn't a separate practice or an add-on conversation. Every commerce engagement is assessed for AI opportunity — personalisation, search, merchandising, operations.

Ready to talk commerce?

Tell us your platform, your timeline, and the problem you're trying to solve. We'll come back with a clear perspective on how Finative can help — usually within 48 hours.